No Static: A Guide to Creative Radio Programming (Book) Review

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(More customer reviews)This book should be course-required reading for those aspiring to a career in radio.As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium.Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.

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Product Description:
Now in softcover, No Static shows why success in todayÕs corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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The Artist as Citizen (Amadeus) Review

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(More customer reviews)Dr. Joseph W. Polisi's gathering of his many expert articles and quite thoughtful speeches blend assessments of the performing artist's leadership role in society with a healthy dose of humor and insight, reflecting his past twenty years as president of Juilliard School. Music observations are only a part of The Artist As Citizen: even more important are the overall discussions of the politics behind the scenes and the role of artist and director in leading artistic movements.

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The Artist as Citizen is a compilation of Joseph W. Polisi's articles and speeches from his two-decade tenure as president of the Juilliard School. His writings focus on the role of the artist in American society as a leader and communicator of human values.
The extended prologue includes Polisi's recollections of his early days at Juilliard and the selection process that resulted in his appointment as the school's sixth president. Also included is a discussion of the important role that Juilliard plays in the workings of Lincoln Center.
Polisi makes a strong point that "there should be no dividing line between artistic excellence and social consciousness." He contends that the traditional "self-absorbed artist" is the wrong model for the arts in America in the 21st century.
The epilogue presents Polisi's plans for the future at Juilliard including a discussion of the school's centennial celebration and the bold plans currently in place to proceed with a major renovation of the Juilliard building, which will have a lasting impact, not only on the school, but on Lincoln Center and New York City as well.

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The Mobile DJ Handbook, Second Edition: How to Start & Run a Profitable Mobile Disc Jockey Service Review

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(More customer reviews)it was an ok book. i though it would tell me how to start up as a DJ, but it just told me things about if i had already been a DJ and wanted to build it into a full on business. if your looking for something to tell you how to improve your work and do bigger and better things with something you have ALREADY started... then buy the book.

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Product Description:
The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business. This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information.The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.

*New equipment, technology, and practical business advice are integrated
*Includes chapters ranging from performance and professionalism, sales and mareting, dancing and games, to booking opportunities
*Provides essentials forms, contracts, and brochures

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