No Static: A Guide to Creative Radio Programming (Book) Review

Average Reviews:

(More customer reviews)This book should be course-required reading for those aspiring to a career in radio.As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium.Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.

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Product Description:
Now in softcover, No Static shows why success in todayÕs corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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