No Static: A Guide to Creative Radio Programming (Book) Review

Average Reviews:

(More customer reviews)This book should be course-required reading for those aspiring to a career in radio.As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium.Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.

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Product Description:
Now in softcover, No Static shows why success in todayÕs corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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This Business of Music, 10th Edition Review

Average Reviews:

(More customer reviews)An absolute must-have. When I was a teenager in a band, This Business of Music was one of the first how-to books I ever bought. Many updates later, it's still the music industry Bible.

If you're a complete novice to the industry or you're not used to reading contract language, the technical terms and legalese can be confusing and slow-going at first. But stay with it; it will get easier as your understanding of the music business grows. Some other reviewers complained about this, but understanding some music industry legalese is vital if you want to be able to cover your *ss in the music industry before you can afford a good attorney. (Later, when you can afford a good attorney, you'll save a ton of money by having a basic understanding what your attorney is talking about. Savvy, successful musicians know what's in their contracts.)

Be patient, and you can get through it; no one ever has to know how many times you have to re-read something before it makes sense. When I bought my This Business of Music as a kid, I didn't think I'd ever get through it! But I did, and a music business career later, I'm a music business consultant.

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Product Description:
Now in its tenth edition, This Business of Music has been revised and completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has been revised. An entirely new chapter has been added, asking and answering the question "Are there borders in cyberspace?" The answer is yes, and the book clearly and concisely explains what they are and how to maintain them. Commentary on recent legislation, a reader-friendly summary of the laws on copyright duration, and much more insightful analysis--plus fully updated lists of music organizations and important websites--make This Business of Music indispensable for musicians, agents, managers, marketers, music publishers and groups, colleges and universities, and everyone who wants to make music and make money.

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